A life affair
An Arkonik Land Rover is more than just a vehicle — it’s your loyal workhorse, your friend, your constant companion. With unmatched strength and everyday capability, it effortlessly conquers any terrain or weather. It’s a mode of transport that goes way beyond the sum of its parts. We’ve teamed up again with Jöttnar, the technical outdoor clothing brand, to showcase this unbreakable bond between man and machine.
”Our gear is more than just clothing; it’s about craft, performance and enabling adventure. So combining man and machine with Arkonik really is a bond beyond the sum of its parts. And turning a Defender into an abseil anchor is always a fun office away day.” Nate Watkins | Jöttnar Brand Creative Manager
Please note, this was done by professionals with all the necessary safety measures in place. We strongly advise against trying to recreate it on your own.
Watch the film here.
Big thanks to lford Technologies for facilitating the shoot and Paul Simpson for his rope and safety support.
